Online lotto provider Keno Go was searching for a way to increase their
deposit value and engagement outside of their regular communication methods.

The need

Online lotto provider Keno Go was searching for a way to increase their deposit value and engagement outside of their regular communication methods.

The solution

A personalised video campaign was developed that highlighted the recipient’s previous month’s winnings, current bonus values and the successes of similar players. A 72-hour deal expiration created a sense of urgency, thereby encouraging immediate action and deposit..

The results

The campaign yielded the single largest day in deposits in Keno Go’s history.