Plaza Hotel & Casino achieved a 61% conversion rate from our personalised video campaign.

The need

Having traditionally depended on direct mail for promotion, premier Las Vegas destination The Plaza Hotel & Casino wanted a more creative, attention-grabbing mechanic that would boost attendance at their monthly Super Bingo event.

The solution

A personalised video campaign presented by an avatar of The Plaza’s celebrated bingo host was deployed. This strategy would not only reinforce connections with the venue’s core audience but ensure every new participant felt they were a valued and integral part of the community.

The results

The Plaza Hotel & Casino achieved a 97% Video Watch Rate and a 61% Conversion Rate from the campaign. Audience feedback was overwhelmingly positive