Vitality added 4686 active members to their loyalty program.

The need

Leading UK private health insurance company, Vitality Health, wanted to authentically communicate the benefits of its loyalty programme to its least engaged members, encouraging them to sign up and improve their general health by participating in a rewards programme. This group had never responded to any previous communication from Vitality.

The solution

An attention-grabbing, personalised video campaign was designed to surprise and engage even the most jaded recipients. Each client’s name, location, specific rewards and savings were used to create a 3D world in which they were shown reaping the benefits of Vitality.

The results

Nearly 40,000 emails were sent out. From a base who had never previously responded to a campaign, Vitality Health added 4,686 active members to its loyalty programme. Post-launch, Chickpea received an award for Vitality Health’s Most Innovative Supplier.